Why does Web3 need great branding and web design?
We've all heard rumours about the new Web3 and its features.
In this week's blog, we're talking about the Web3 and the future of the internet, and, in particular, how expert branding and web design can help you succeed in this next era of the Web.
What is the Web3?
The evolution of the internet can be divided into three distinct phases: Web1, Web2, and Web3.
Web1 was all about just getting information and communicating through emails and forums in a simple and static version of the internet. Then came Web2, aka the social media era, which was a huge swift from the previous Web1. In Web2, we’ve been able to create and share our own content on platforms like Facebook, Twitter, and YouTube.
Now, we're moving into a new era called Web3, where everything is decentralized, secure, and transparent.
Some experts believe that we're still in between Web2 and Web3, which they call Web2.5. It represents a transitional phase in this evolution, as the internet continues to evolve and mature towards the vision of Web3. Kind of like a mix of the old and the new, but we're slowly moving towards the vision of Web3.
So, in short, the internet is becoming more interactive and allowing increasing level of user empowerment with each evolution.
What are the existing Web3 technologies?
Web3 is all about making things more secure, transparent, and giving control back to the people.
Here are the key technologies that make it different:
Blockchain: A decentralised digital ledger that keeps track of things in a secure and transparent way. Blockchains provide the underlying infrastructure for many Web3 applications.
NFTs (Non-Fungible Tokens): These are unique digital assets that are verified on a blockchain special digital assets that can't be copied and they're verified on the blockchain. So, they're one-of-a-kind and popular in the art and entertainment world.
Metaverse: This is a virtual world where you can experience things in a whole new way. It's like a mix of the real and digital worlds and it's a huge part of Web3.
AI (Artificial Intelligence): The development and use of smart algorithms and machines that can perform tasks that usually require human intelligence, such as recognising patterns and making predictions. AI is playing an increasingly important role in Web3, enabling better and more intelligent applications and services.
That’s Web3 in a nutshell!
People, and our team, are excited about it because it gives us a chance to have a more secure and transparent internet and opens new possibilities for things we can do online.
Why does Web3 need great branding and web design?
Web3 technology, including blockchain and decentralized systems, is changing the internet. However, despite its potential, Web3 has struggled with negative press and public perception. This is where great branding and web design can make all the difference.
Currently, there is a lot of misinformation and confusion surrounding this technology. By presenting a clean and well-designed website, businesses and organizations can communicate their value proposition and dispel some of the misconceptions.
Great branding and web design build trust with a wider audience.
By presenting a professional and user-friendly interface, businesses and organizations can encourage more people to adopt and invest in Web3.
Thirdly, fantastic branding and design can help convince investors to back your project. Investors are looking for signs that a technology is well-positioned for success. A professional website, clear branding, and appealing design can all be indicators of a solid and well-run organisation.
Finally, great branding and web design will boost your own confidence about the project. When you have put in the effort to create a well-designed website, you are more likely to believe in the project and be more committed to its success.
In short, great branding and web design can make all the difference for Web3 tech.
It can help change negative perceptions, build trust, attract investment, and give you confidence in your project.
Don't underestimate the power of a superb website!
Our top examples of great Web3 branding and web design:
Now that we've learned about the Web3 technologies that aim to revolutionise the Internet as we know it, let's take a look at some great Web3 branding and web designs created by the Visuable team:
Vogu Collective
Vogu Collective produces immersive, multimedia content experiences all set within this shared sci-fi universe.
The branding and website features we love:
• Immersive storytelling through NFT collectables
• NFT marketplace integration
• Creative website journey
• Deconstructed website design
Decentro
Decentro offers Blockchain solutions to solve overlooked inefficiencies all around us.
The branding and website features we love:
• Animated and branded visual elements
• Custom retouched photography
• Interactive website elements
• Immersive path for the user experience and visuals
Touchless AI
Touchless AI’s team of experts is developing the next generation of TOUCHLESS haptic technologies.
The branding and website features we love:
• Interactive design elements inspired by touch
• Creating the illusion of touching the website
• Clear and informative website page structure
• Creative visuals highlighting the brand identity
Sattva Block Co
Sattva Block Co. provides tailored high-performance crypto hosting and mining services.
The branding and website features we love:
• Intelligent and compact colour scheme
• Intuitive figures and statistics
• Crypto exchange plugin integration
• Concept iconography and image processing
Green Data City
Green Data City is the next generation data & blockchain eco-system.
The branding and website features we love:
• Elegant minimalism and dark theme
• Combination of technology and photography
• Highlighting Oman as the new tech city of the world
• Sidebar navigation for page sections
Cyfrin
Cyfrin offers smart contract audits for world class security and Web3 education.
The branding and website features we love:
• Intelligent and compact colour scheme
• Graphics and information-first approach in website design
• Supportive and informative side menu
• Single page scrolling website structure
So, Web3 technology aims to create a more secure and transparent internet. Brilliant branding and web design can help communicate the value proposition of Web3 technology and make it more accessible and appealing to a wider audience. And, in our opinion, strong branding and web design can play a critical role in the success and mainstream adoption of Web3. Just saying.
If you would like to discuss how our team can help supercharge your Web3 project with some great branding and web design, schedule a call with us via the button below.
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