Boost your business with a rebrand.
In a world of ever changing trends, it can be difficult to maintain a contemporary image. Refreshing your brand is a great way to keep your look, feel and values fresh and is key to keeping your company on the top of your industry and also top of minds of your ideal clients.
To figure out if your company needs a rebrand, ask yourself the following questions:
1. Does my brand feels authentic to me and is in tune with where I am at now with my business?
2. Have my focus/target market shifted since I first started my business?
3. Do I like the look and feel of my current brand?
4. Does my website/business cards/marketing materials help me reach out to people or stop me from moving my business forward?
5. Does my brand photography communicate my message clearly and attracts my ideal clients?
5. Am I currently thinking about a rebrand?
6. What sort of changes am I considering?
There are a few misconceptions about branding, the biggest one being that a logo is a brand and vice versa. A logo or identity is just a small part of the overall branding of your business or product. A brand is a perception that your client's hold about your business in their minds. It's something that you shape over the years via all your business communication tools and something that constantly evolves as your business grows.
Here at Visuable, I help business owners and entrepreneurs shape long-lasting impressions that speak to their client's eyes, minds and hearts through personable brand photography and contemporary web design. My goal is to provide you with digital marketing tools and knowledge that will up-level your brand image, simplify your life and maximise your visual impact online.
So when you know the answers to the above questions, let those 5 top benefits of boosting your business with a digital rebrand inspire you to get to work on your brand strategy. I also included the reasons why you might like to consider me as somebody who can help you achieve your rebranding goals - I would love to help!
1. Connect With a New Audiences
The #1 advantage to refreshing the look and feel of your brand is the possibility to reach new potential customers. If you are clear on who you are trying to reach and use the right marketing methods to promote your offers, people will take notice.
I take time to understand your business and it's target audience. This ensures that websites and brand photographs that I create are always attracting your desired audience which in turn contributes to your business growth.
2. Set Yourself Apart From Your Competitors
As your business grows you are becoming more and more clear on who you are as a brand, who your customers are and what's your signature offering. Rebranding can be the most effective way to set your company’s exclusive offers and approach apart. Differentiating your brand shows potential clients that your services are unique—and that you’re an expert in your field.
Through my signature brand photography offer, I can help you create your unique visual voice, look and feel and help you establish your business as an industry expert with a personality that appeals to your target customers.
3. Stay Current
The goal of a rebrand is simple: keeping your brand current and appealing to your target customers. Design trends play a major role in how potential or current customers perceive your company and it's offering.
I ensure that your look is always ahead of the curve by keeping my design style fresh and contemporary, with clean lines, simple elements and beautiful typography which assures timelessness and helps you stay current for longer.
4. Reflect New Goals, Products, Offers, or Values
It’s hard to showcase how your company has grown when your brand doesn’t reflect it. If you’ve expanded to offer new products or grown to include more services rebranding is a great way to show that your business is evolving and reflect the positive change. While it’s important to stick to your brand values and your story, updating the way you promote them can help you get more business.
I focus on providing your with a website that will grow together with your business and a versatile set of brand photographs that you can use across all platforms, wether it's your website, social accounts or your email newsletters. It's my goal to help you communicate what your company does in a visual way and provide you with assets that will simplify your daily marketing communications efforts and save you time!
5. Boost Your Bottom Line
Rebranding will make your company more profitable. Reaching new potential clients, standing out from your competitors, showcasing your expertise, and expanding the influence and reach of your products and services are all incredibly effective ways to increase profits.
First impression of your brand depend on how you present yourself online. A well designed website and quality visual content will help you showcase what you are about and excite and inspire your audience visually. It will also keep your company top of mind with your customers.
I've just boosted my business with a visual update. I do this often as I am constantly reinventing myself and my brand. It's my top priority that my visuals reflect those changes and showcase me and what I am about authentically and also communicate what my business does and who it is for.
Because my website is very minimalistic and super easy to update, all I needed was a brand photo-shoot. By simply changing the visuals on my website, I've achieved a completely new, up-to-date look literally overnight.
My new brand portraits were art directed by myself and shot by Luke Fleming of Mint Flicks a filmmaker and a good friend of mine. I was styled by a soulful stylist and also good friend Gosia Scarrott of GSStyling.
I think we did pretty well - what do you think?
Would you like to boost your brand with digital or visual rebrand?
Get in touch, I would love to help!
Email: email@example.com or call 07835373096