Key Tips for Your Perfect LinkedIn Picture

You have put a lot of effort into writing your LinkedIn profile copy. It reads very well, you actually feel proud! But what about your profile picture? Does it look the part?

First impressions matter. Pictures are a very important factor in creating first impressions. Your LinkedIn profile photo can really make or break the deal for you. A perfect LinkedIn photo should ideally be taken by a professional who understands your individual requirements and can bring the out the best in you.

If taking a professional photo is not an option for you at the moment, then consider these few simple tips when you are creating your next LinkedIn picture.


Use the best camera possible. Nowadays, we are used to a certain level of professionalism when it comes to images. The quality of your images will be directly linked to the quality of your work. If you have an amateurish look, people will assume that you don’t know any better or don’t care and they won’t chose to work with you. So try to get hold of some quality equipment, as an image taken with your phone really isn’t going to be good enough. Talk to your colleagues and see if they have a camera that you can use.


Make sure the photo its all about you and only you. Distractive background elements, such as lamps or bookshelves, will drive the focus away from your face. It doesn’t mean that your photo MUST be taken at the front of a plain background, it’s actually great to use textured walls as backdrops but be careful as they can easily become overpowering. In portrait photography, it’s best to blow the background out of focus and create a trendy, shallow, depth of field effect.


Take your picture in a place that has a lot of available daylight. Usually at the front of a big, bright window is best. Avoid direct sunlight, sun will get your eyes squinting and may create harsh shadows all over your face. Pick a cloudy day if you want good results. Clouds are great because they work just like a big softbox so will dilute any hard shadows and give your skin beautiful, natural look.


A simple pose with eyes looking directly into the camera is ideal. You can cross your arms on your chest; it will make you look more confident. A similar effect is achieved by placing both hands on your hips. If you are a lady, avoid standing with your shoulders squared towards the camera – this pose will make your upper body appear much bigger than it is so is usually reserved for man. Turning your arms slightly left of right but still having your face directly towards the camera will create much more delicate and feminine look.


You don’t have to include your entire body in your photo. LinkedIn profile photos typically only go down to the shoulder or mid-chest region. This helps the viewer focus only on your face and allows your character to sparkle through. If your photo consists of some interesting and intentional (but not distractive) background elements then by all means keep them in!


Levels of formality differ on LinkedIn, that’s why choosing the right outfit might prove difficult. Some industries require you to wear formal attire such as a power suit. Others are fine with a smart casual look such as button-down shirt, or a simple top. Look around your office and try to understand your industry requirements.  Or look at other people’s LinkedIn profile pictures and see what the big names in your industry are wearing in their profile portraits.

Don’t forget to smile! Smiling will make you seem more friendly and approachable which is very useful in attracting potential jobs or clients.

If the above sounds difficult and you would rather have your perfect LinkedIn photo taken by a professional after reading my post then get in touch with me to book your perfect LinkedIn photo-shoot and I will take care of it all for you!


Hope to hear from you!