Brand Upstyle for Confidence Marketing
Charlie is the founder of digital enablement service called Confidence Marketing. She works with small businesses and sole traders to enable them to create a brilliant and personal online presence to make the most out of their digital marketing. Sounds a little like Visuable, however it's a completely different service. Charlie works 1-to-1 with business owners teaching them how to express themselves online and do their own digital marketing.
I have worked closely with Charlie to create a set of lifestyle images that capture her unique personality and portray her as a confident entrepreneurial leader that she is. Charlie is calm and relaxed and very bubbly. I really loved working with her on this session.
Ahead of our photo shoot, I have asked Charlie about her brand colours so that we can think how we can best incorporate them into her session. I also asked her to send over her selected colour palette. She wanted to go for quite a calm palette of browns, blues and purples to fit in with her personality. Charlie usually meets her clients in Bristol cafe's so we thought such a place would be a perfect setting for her photo shoot. Luckily her partner runs a place like this so we were very fortunate to be able to take over the upstairs of his restaurant and have the place for ourselves for the whole afternoon.
Charlie wanted to use some of her pictures as backgrounds for her social media posts so I made sure that I take plenty of shots with negative space on one side that can be easily filled with graphics and text.
We did not want the whole photo shoot to be indoors though, so we've used some of the Bristol Harbourside walls as backdrops for some of her pictures. The colours blended in perfectly well which was a nice added bonus!